Do More Homes Sell During the St. George Parade of Homes?

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Recently, I've been asked repeatedly whether more homes sell during the St. George Parade of Homes. Ok, we’re actually getting this question around EVERY Parade of homes, not just recently. Let’s take a look at what the numbers tell us. And the numbers never lie.

During parade season, people from Southern Idaho and Northern Utah flee the inversions to capture the beautiful 60-70 degree weather in St. George. Over Presidents' Day weekend, soccer and softball tournaments overrun the area, and people from up north come to enjoy our community. If you were around, you saw that the town was absolutely BOMBED. I tried to just stay at home at not get involved in St. George’s version of “traffic.”

And every year about this time, homeowners in our area pull their dusty For Sale By Owner signs out of storage under the assumption that they'll be able to sell their home during the parade and many assume they can do so for more than it's worth. Why not? A bazillion people in town looking at homes, why wouldn’t it help?

But is this line of thinking true?

WATCH THE VIDEO ABOVE to see the actual REAL DATA about St. George home sales between the months of February and March in recent years.

NOTE: You’ll see that we used numbers from 2010-2012. That’s because:

We actually completed this analysis back then!
We don’t have enough data for 2015 yet.

But guess what? Trends are trends.

CONCLUSION? The Parade of Homes does not cause more homes to sell immediately in Washington County, but is probably the impetus for many home sales several months to several years later.

HOW CAN WE PROVE IT? We look at how many St. George homes sell directly AFTER the parade.

People who visit the area in mid-February and find a home they’d like to purchase can’t realistically close until March, more likely April.

Here’s a look at percentage INCREASE or DECREASE in home sales in Washington County in the 2 months after the Parade.

2010: +9%
2011: -1%
2012: -8%

No compelling case that a huge increase happens after. It even went DOWN 2 of those years!

My conclusion? The Parade of Homes does not cause more homes to sell immediately in Washington County. It's a beautiful marketing pitch, as it showcases the kind of homes we have here, what the builders are capable of, and why they should move here.

If you have any questions about selling your home during the Spring season in St. George, or if you’d just like to chat about how amazing this area is, don't hesitate to give me a call or shoot me a quick email. I would love to hear from you!